I note from this week’s Sunday papers that Ernest Young Accountants, reported that profit warnings were at their highest since the 2008 crisis.
The comment is made that “many UK companies still face sluggish, disrupted and competitive forces with Brexit adding further layers of challenge but also opportunity”
So what question is being posed? – Well in my language, I guess the question is “are you doing enough in your capacity as a Director or Senior Manager to address your future profits?”
In our day-to-day work we become absorbed in shifting metal, processing the order, chasing the cash, dealing with staff issues, but what are we doing strategically to position and react to the competitive environment; what initiatives are you driving, this year, to improve your performance?
I’ll leave you with that thought this morning; pick up the phone if you’d like to investigate further – without any pressure.