Getting the Hang of this Now?
Wow! What a tumultuous year that was; how did you fair, what did you learn?
I guess in the first instance Covid-19 exposed our weaknesses and tested the strength of our strategy.
Was your Vision supported by a well-defined strategy and did your Value Proposition hold merit? A deserved congratulations if so, but what if not? What if your market is more mature; e.g., transporting shipping containers, port- in-land? How do you differentiate yourself going forward to add value, command price premium or grow your market share? not everyone can “boil the ocean” and structurally change.
Is next year going to be the same, just calmer? I don’t think so; the ocean, really has moved, but having said that, the opportunity to press the, Re-Set Button, in this age, is unique and if that is coupled to current macro- economics then opportunity abounds.
Responsibility for understanding that landscape and navigating a way forward, belongs to us as Directors and Senior Managers. The circumstances of this year may not have been conducive to looking at it in depth because we were trying to manage the day-to day, but 2021 is looking more resolved and I would firmly urge you, to sit down over the break and start to be thinking about the way forward.
As ever, feel free to reach out; we’re here to help you, be that just information, a call – a voice to bounce off, or something more structured; always pleased to help and of course there are over twenty proven tools within our management toolkit to help, guide and support you.
Enjoy your well-earned break Captain!