Poor Quantas, can’t do right from wrong it seems. My posting earlier this month was serious when I asked the question “what else could the Company be faced with”? – I didn’t expect it to be a self-inflicted PR gaff from a social media campaign.
The foray into social media using Twitter has caught Quantas out before. Earlier in August it offered a prize of two rugby tickets. I won’t relay the story but the politically correct brigade failed to see any humour in the winning rugby fans dress sense and Quantas found itself in trouble.
This week Quantas asked an innocent question of their Twitter followers to”name their dream luxury in-flight experience”. Against a backdrop of industrial relations problems and service delivery issues the wit and sarcasm was quick to fly and not in a positive direction either.
How do you control the viral media of social networks? you can’t of course but perhaps you can learn from others how to manage it.