Attention
Interest
Desire
Action
The classic sales cycle approach that we all know and brilliantly and ably demonstrated this afternoon by the motor sport crew of a firm called Ariel.
Are you thinking this inventively about your sales AIDA?
Enjoy for the sheer ballsy approach!
http://www.youtube.com/watch?v=ax5SA8MJu9c&feature=player_embedded#!
About Michael Carr
Specialising in Strategy, Systems and Organisational Design
I've had a varied and rewarding career and been fortunate to work for some superb companies such as Courtaulds, Unipart International, Akzo Nobel and more recently Jaguar Landrover, all luminaries of a solid, disciplined and a conservative, though never lacking in innovation, approach to business management and development.
Augmenting my career with studying for my MBA at Warwick in the early 90's has given me a balanced and I believe rich resource set to draw upon in my Consultancy Practice.
My Clients have been good to me, tolerating my idiosyncrasies, giving me enough rope to go along the journey that I was taking them and hopefully in return I've been able to repay them by raising the bar and their business performance, giving them the results and achievements they were looking for.
I really enjoy my work and love the challenge - isn't that what it's all about?
The Thinking Director's Blogsite 