Tag Archives: Marketing

AIDA – An Ariel Atom In Oxford Street London

Attention Interest Desire Action The classic sales cycle approach that we all know and brilliantly and ably demonstrated this afternoon by the motor sport crew of a firm called Ariel. Are you thinking this inventively about your sales AIDA? Enjoy … Continue reading

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A Suprise and Delight

My colleague’s face was priceless to see whilst they were unwrapping their new iPhone. The packaging was crisp, the box almost hermetically sealed, whilst the phone inside was an engineering triumph of functionality that was lovingly caressed. I often refer to … Continue reading

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