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Category Archives: Uncategorized
“We’ve Just Engineered a Tool for Delivering Stem Cells, Mid Brain”
The statement above was quietly delivered by a Dr Stone, a Clinical Scientist at Addenbrookes Hospital Cambridge. at a presentation that I attended last night. I sat amongst the audience and took in what he had just said; the capability … Continue reading
Morality and Margin Management
At the weekend I was shopping at a well known high street supermarket when my eye was caught by an end gondola display of Men’s Body wash with a Special Offer price of 95p. “A good buy” I thought to … Continue reading
AIDA – An Ariel Atom In Oxford Street London
Attention Interest Desire Action The classic sales cycle approach that we all know and brilliantly and ably demonstrated this afternoon by the motor sport crew of a firm called Ariel. Are you thinking this inventively about your sales AIDA? Enjoy … Continue reading
Procrastination and The Cartesian Questions
Yesterday I was following up the progress of a project with a Client. The project has been initiated by them some eight months ago but as of yesterday it still hadn’t got off the starting blocks. The initial flurry of activity, … Continue reading
Posted in Strategy, Uncategorized
Tagged Cartesian Questions, Decision Making, Descartes, Projects
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Website Update
If you care to hop across to the website you’ll find that we’ve updated it to more accurately reflect the type of work we’re involved with; it’s still work in progress with the more recent case studies to be uploaded … Continue reading
A Suprise and Delight
My colleague’s face was priceless to see whilst they were unwrapping their new iPhone. The packaging was crisp, the box almost hermetically sealed, whilst the phone inside was an engineering triumph of functionality that was lovingly caressed. I often refer to … Continue reading
Posted in Uncategorized
Tagged iPhone, Marketing, Suprise and Delights, Touch Points
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Good News Today
By way of levity to the doom and gloom mongers that seem to pervade our news broadcasts I thought I’d share a collection of good news that I have read this week from some of your colleagues. Glasgow packaging firm Macfarlane has … Continue reading
Posted in Uncategorized
Tagged Derbyshire County Council, Firstgroup, jaguar cars ltd, Macfarlane packaging, Nissan, Stagecoach, Tesco jobs
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Wishing You A Prosperous & Happy 2012
“Once more onto the breach dear friends” Wishing you a peaceful, prosperous and happy new year. Mike
George Bernard Shaw
From the BBC Website today If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an … Continue reading
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