I’m going to ask you to write something down, so reach for your pen and pad.
Here in Suffolk, I guess like your part of the world, we’re enjoying some really fantastic hot weather and the ground is suffering, becoming parched and brown.
Whilst out walking the dogs last night, I came across this plant standing vibrant green, resilient and apparently impervious to the arid soil around.
Now I’m no agriculturist so can’t give you a reason as to why it survives whilst all around wilt, but it did set me thinking about how nature had provided this species with the ability to, not only survive, but also flourish and herein my thoughts turn to my opening question.
Write down, what makes your business unique, what is its compelling value proposition and is it sustainable in your market?
More thoughts here..
How did you get on?
Have productive and thoughtful day.