On Sunday I decided, that for a change, we would try a different local for lunch. I wanted to try a pub that was somewhat off the beaten track; one that had caught my eye whilst I had been cutting cross-country in the back lanes here in sunny Suffolk.
It was such a simple decision to take and yet in the context of business can open up a whole series of questions and thoughts upon brand management and delivery of service as to why a Customer may suddenly stop buying from you.
What was it that had buried itself sufficiently into my sub consciousness that caused my buying behavior to consider change? not only that, but it was interesting to note that the strength of the existing “brand” was insufficient to hold me.
I accept that a Sunday pub lunch is perhaps more whimsical than a new ERP or Accounts software purchase but the fundamentals still apply.
Take a moment to reflect upon your own businesses offering – how do you measure up on the AIDA sales tool? How robust is your offering to competitor switching and how strong is your value proposition?
There are a couple of pointers to my own buying behavior from my opening sentences – “for a change” and “caught my eye”
What would catch my eye in your business and what would it take to keep me?